Google and Porsche hold talks about Google Apps Access

Porsche, according to a source, is looking at fully integrating Google software in its car cockpit. This marks a change of strategy for the recently listed automaker.

This deal is being examined only for Porsche and the Volkswagen Group. It would allow Porsche customers to access Google apps like Google Maps, Google Assistant, and Google Assistant, without the need to link Porsche to an Android smartphone.

Google and Porsche’s spokespersons were unavailable for comment immediately. Cariad, the spokesperson for Volkswagen’s software unit, declined to comment.

Lutz Meschke, Porsche’s Chief Financial Officer, stated on a conference phone last October that they were in constant contact with Google and Apple.

Manager Magazin first reported that Porsche was previously reluctant to use Google’s software.

As software is integrated into car design, technology companies such as Amazon and Google are in the race for control of dashboards.

General Motors (Renault, Nissan, Ford) use Google technology embedded in their cars via the Google Automotive Services package. This includes features such as Google Maps and Google Assistant.

Some automakers, however, are wary about allowing tech companies unrestricted access to connected car data or allowing them to replace the brands of the automakers with theirs in dashboard displays.

BMW said that it was not following the “definitely not” path of integrating GAS in its vehicles. A spokesperson for the company stated on Thursday that they were “holding firm to the customer interface.”

After its September listing, Porsche overtook its parent company as Europe’s most valued carmaker. On Thursday, Porsche reported a 3.3% increase in vehicle deliveries for 2022.


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